A (growing) round-up of product and branding copy I’ve created.

  • TikTok scripts

  • Instagram captions

  • Branding guides

  • Blog copy

  • Elevator pitches

  • Narrative storytelling

TYPICAL TEPACHE-BRANDED TIKTOK CONTENT

TYPICAL TEPACHE-BRANDED TIKTOK CONTENT

Typical Tepache-Branded Instagram content

Typical Tepache-branded Instagram content

award-winning COPY and audio SCRIPT (DUOLINGO)

award-winning COPY and audio SCRIPT (DUOLINGO)

blog copy, graphic design (ADVISORY BOARD) NOTE: PUBLished under manager’s name

blog copy, graphic design (ADVISORY BOARD)
NOTE: PUBLished under manager’s name

blog copy, graphic design (ADVISORY BOARD) NOTE: PUBLished under manager’s name

blog copy, graphic design (ADVISORY BOARD)
NOTE: PUBLished under manager’s name

website audit, website copy, branding copy for 5k fundraiser (jennifer bush-lawson foundation)

website audit, website copy, branding copy for 5k fundraiser (jennifer bush-lawson foundation)

PUBLISHED LONGFORM

A (growing) group of pieces I’ve placed in different publications.

PITTSBURGH CITY PAPER (2023)

THE LATINX PROJECT AT NYU (2024)

Longreads (2024)

hyperallergic (2024)

  • Longreads

  • Hyperallergic

  • The Latinx Project at NYU

  • Pittsburgh City Paper

 

A (growing) group of things I’ve made to link user and product.

  • Website audits

  • Webpage builds

  • Email builds

  • Blog promotion

  • Social media promotion

  • Data-based content strategy

award-winning research communications strategic plan, INFORMATION ARCHITECTURE, WEBPAGE BUILD, marketing campaign build (ADVISORY BOARD)

award-winning research communications strategic plan, INFORMATION ARCHITECTURE, WEBPAGE BUILD, marketing campaign build (ADVISORY BOARD)

blog audit, blogging strategy guide, information architecture—content tagging (Mary’s center)

blog audit, blogging strategy guide, information architecture—content tagging (Mary’s center)

strategic communications plan (DUOLINGO)

strategic communications plan (DUOLINGO INTERVIEW TASK)

WEBPAGE BUILD, INFORMATION ARCHITECTURE, MARKETING CAMPAIGN BUILD (ADVISORY BOARD)

WEBPAGE BUILD, INFORMATION ARCHITECTURE, MARKETING CAMPAIGN BUILD (ADVISORY BOARD)

copyediting, WEBPAGE BUILD, BLOG PROMOTION, SOCIAL MEDIA PROMOTION (ADVISORY BOARD) NOTE: blog was reposted as part of the advisory board’s recent website overhaul

copyediting, WEBPAGE BUILD, BLOG PROMOTION, SOCIAL MEDIA PROMOTION (ADVISORY BOARD)
NOTE: blog was reposted as part of the advisory board’s recent website overhaul

promotional email design, automated marketing campaign (ADVISORY BOARD)

promotional email design, automated marketing campaign (ADVISORY BOARD)

 

A (growing) collection of how I learn.


Mixed-method:

  • Contextual inquiry

  • Interviews

  • Case studies

  • Data visualization

data visualization (EAB)

data visualization (EAB)

data visualization, database pull, primary/secondary source, statistical, cASE STUDY (UNIVERSITY OF PITTSBURGH)

data visualization, database pull, primary/secondary source, statistical, cASE STUDY (UNIVERSITY OF PITTSBURGH)

interviews, contextual inquiry, case study (EAB)

interviews, contextual inquiry, case study (EAB)

literature review, primary/secondary source, database pull, ethnography, Case study (UNIVERSITY OF PITTSBURGH)

literature review, primary/secondary source, database pull, ethnography, Case study (UNIVERSITY OF PITTSBURGH)